#STYLE YOUR BIZ with Ingrid De La Mare-Kenny, CEO & Founder of THE METHOD®


WHAT DOES YOUR MORNING ROUTINE LOOK LIKE?

With my Job, my morning routine is everything. I usually wait until after my first session, which lasts 60 minutes, to eat my breakfast , because an empty stomach triggers a cascade of hormonal changes throughout the body that promote building muscle and burning fat. Since I execute the whole work-out routine with my clients, I count my first client’s session as my work-out for the day so I’ll eat after the first one. My morning flies by as I have sessions lined up from 8 am to 1 pm. I'm pretty much completely tuned out from everything and everyone, my office included during mornings because I'm working with clients back to back. I find that so empowering in a way, to be able to work while cutting out communication with the rest of the world.


WHAT IS THE BEST PART OF BEING AN ENTREPRENEUR?

The right and ability to say NO, as a tool to protecting your bottom line and your most valuable resource: time. It’s the most empowering aspect of being an entrepreneur.


WHAT IS THE MOST CHALLENGING PART OF BEING AN ENTREPRENEUR?

The challenge comes in 2 folds but always implies FEAR.

At first, the fear of running out of money was a big one for me, because I had 3 children to feed from this business, and no-one financing it or backing me up financially. The fear of rejection, the fear of growing and not having the means to handle the growth, the fear of failure, and the fear of being ripped off my intellectual property by bigger competitors with the means to steal my ideas and run with them. All I kept thinking was, don’t be driven by fear. I spent my days pushing fear away. That was the biggest demon I fought.

Then comes the fear of saying no and passing up opportunities. And, having to say NO. The fear in general… You just have to keep refusing to be driven by fear.

WHAT IS SOMETHING THAT YOU DO FOR YOURSELF EVERYDAY?

Exactly that: I do something for myself every day, but what I do varies depending on my schedule. One day it will be running to the hair salon down the street from the studio and getting my hair washed and blown out. One day it will be getting home at lunch time and preparing an avocado poached egg GG cracker sandwich, and eating it while I listen to a podcast, before I move on to Private OnLive Sessions with clients waking up on the other side of the globe. One day it will be taking 2 hours for lunch to eat with my husband or taking my daughter Savannah out of school so I can eat and chat with her. Once a week I indulge in a massage (as my body feels worn out from so many client sessions). As the weather gets warmer, one of my indulgences is to take 1 hour out of my day to meet a friend for coffee or a quick lunch by the beach. Seeing the sea and being outdoors makes me feel like time isn’t just passing me by as I build an empire. One thing I’ve learnt since moving to Monaco from NY, is that quality of life and taking the time to have it is everything. In NY, we all used to eat at the office quickly when we found the time. Doing one of those things for myself during work days, keeps me sane, and makes me good at my job, the day your job stresses you out, and you start resenting all the good times it keeps you away from, you become bitter and you start sucking at what you do.


WHAT IS THE MOST IMPORTANT THING TO INVEST IN WHEN STARTING A BUSINESS?

Time. You need time and time is MONEY. So giving yourself time will probably be your best investment. Not only does it help reduce calendar havoc and anxiety, it will make you available both physically and mentally, for the things that are really essential to growing your business. To me time is like a business armor.

WHAT’S YOUR GREATEST MOTIVATION?

Seeing my dream materializing into something people are willing to pay for. It is not just about the money, when people are willing to give you their hard earned money, it is because they believe you have something that can change their life, so they trust you, they sacrifice their hard earned cash to believe in you. This is huge: each time I get a payment I think “wow this clients believes in me, and supports me”. Isn’t that what we all want? Someone who believes in us and supports us? Well, customers are just that, and that is so empowering. My motivation is my drive to satisfy my believers, to never ever disappoint them, and to keep them believing in me and what I do. The simple fact, that as an entrepreneur you can put a price on your value, and you are going to find someone whether it’s 3 buyers or 100 buyers who feel you are worth it to someone, that is HUGE.

HOW DO YOU STAY FOCUSED/PRODUCTIVE AND MAKE THE BEST OF THE SAME 24 HOURS THAT EVERYONE ELSE HAS?

First, I say NO a lot ! I even say NO to myself at least 5 times throughout the day (because I'm a perfectionist and an overachiever, but in time I realized trying to overachieve meant to do it all, never just one thing perfectly. I have learnt that since my years in Law School, no one is actually checking if you are showing up or doing the homework, you have to give yourself the discipline and structure to make it to the Bar Exam. It is about the same in entrepreneurship, very much like when you no longer have a boss checking at what time you punch in and out. You have to create your own mental “Clock-in” system, and that implies saying NO to extraneous tasks which lead to calendar clutter & to never really complete one full task correctly.


Secondly, I compartmentalize: it has been my coping mechanism my whole life, and now it’s my biggest entrepreneurial asset. Isolating and focusing on difficult issues separately is something I’ve used my entire life to get through trauma or drama so it is a skill I’ve developed well enough to realize its implications in business. One of the reasons THE METHOD was successful even when it was a “One-Woman Show” and despite the fact that I had another job, 3 kids to take care of and a wedding to plan is that I accepted the fact that I had several full-time focuses, but only a limited amount of time, emotional and mental energy to devote to each one. So instead of thinking about my business all day long and therefore focus on nothing else like I would have in the past (working on a long list of projects), I learned prioritizing is saying “no” and focusing on only the few things that matter most. I realize the stuff I put on hold or said “no” to, turned out to be unimportant and not even worth going back to.


  • I compartmentalize tasks and isolate the issues im dealing from all the other challenges I may be facing that day.

  • I devote extra attention to each compartment, but only for a short period of time which I log in my phone calendar (this is what I refer to as my “clock-in system”.

  • I move forward progressively towards the next compartment

  • Once I see progress I close the compartment and I open the next one. That means not being too emotionally attached to the compartment’s issue. It’s hard to do, but think of it like divorce. You are getting divorced and you are suffering tremendously, yet because your child is looking at you for strength and comfort, you get up in the morning, smile at him or her, and keep living your life the best you can without ever showing him an ounce of fear or weakness. Think of your business as your child.

  • I say “NO” to undeserving compartments (sometimes that can be drama, or disagreements with employees, or the studio’s groundskeeper)

  • I find time-efficient systems to do 2 things at once. For example, reading is important to me.

I was raised by parents who thought studies, diplomas, and education gave you integrity. So, even though I am in a business that doesn’t pertain to my level of education, I must say that my Law Degree, and my knowledge of contracts, has been the key to THE METHOD success and acquiring a patent on my exercise protocol protecting it from Intellectual Infringement. So, reading is something I need to do, to feel I have integrity and knowledge in my field, but who has time to sit and read books when they are running a new business, raising 3 kids, and cooking healthy meals every single night. Well, for me, Amazon Audible has become one of my best business tool. I listen to books I need to be reading at the moment, on my way to work, in the shower, while I take a quick coffee break, while I cook. Since I discovered the App I’ve been “reading” 6-7 books simultaneously at the same time. I learnt how to build my brand while I’ve also learnt “the subtle art of not giving a F*ck” which is full-circle for me because it is the art of compartmentalizing, and saying no with a twist.

WHO DO YOU LOOK UP TO/FOLLOW ON SOCIAL MEDIA/USE AS A MENTOR?

Tim Ferris, listened to his books, everything this guy has taught me and I've bothered applying to my business has worked. Following his Instagram posts are constant reminders of incredible tools I learnt from his books and I can apply to my business daily. Often refers me to his new podcasts which are great !

Donald Miller, same with his book “Building a story brand”, and following his Instagram, constantly reminds me to make my message clearer to my customers and audience, and to avoid just making noise. There are some people I used to follow that end up making lots of noise and annoying me, Donald Miller’s tools are such a great way to make my content (especially on Instagram) noise-proof. Last thing I want to do is be annoying. He has definitely helped me clarify my message.

Lauryn Evarts Bosstick and Michael Bosstick, this husband - wife duo is the essence of a powerful brand and entrepreneurship powerhouse. I know the 2 personally and I must say that whether I'm following their every move (every single move is a huge BUSINESS MOVE disguised in pink & casual posts) or whether I'm actually having dinner to them (lots of fun and friendship but always going back to BUSINESS), I always feel a sense of admiration, and utter respect for their business sense, the way they exploit their chemistry, their strength and mutual weaknesses, the way they make their messages clear, and free of noise, yet WHAT YOU SEE ON YOUR FEED is exactly WHAT YOU GET IN REAL LIFE, only prettier in real life if that’s even possible. I admire the authenticity so much, and even though they are almost a decade younger than me I am so inspired by them. And they absolutely do not GIVE A F*CK (how’s that for compartmentalizing?)


WHAT IS THE BEST PIECE OF BUSINESS ADVICE THAT YOU’VE EVER GOTTEN?

When you are a business owner, you are not the HERO. Do not position yourself as the HERO, your client is the HERO you are the facilitator. Think of yourself as the Q to your James Bond (your client).

And, make your message clear, free of noise. You are selling mustard, don’t go rambling about how your mustard business will make people shit glitter. Just say I’ve got the mustard you’ve been dreaming of on your hot dog your whole life, and you need it.


WHAT IS THE BEST BUSINESS ADVICE THAT YOU’VE EVER GIVEN?

1- Practice what you preach. If you are selling marijuana but you aren’t into drugs you’re a jerk. Love what you are selling to your clients, use it, practice it, be your business’ guinea pig.

2- Don’t just make noise

3- Bitch Be humble, everyone is replaceable. If you think you are replaceable you will continue to outdo yourself to be less replaceable.



*BONUS*

WHAT DOES NO ONE TELL YOU ABOUT BEING AN ENTREPRENEUR?

1- You have not lived life to the fullest until you’ve experienced being your own boss: it’s highs and it’s lows feel like the adrenaline rush of a Marvel’s comic book movie.

2- Having employees is a huge responsibility and a scary one because you are now responsible for other human beings putting food on their family’s table.

3- Once you become an entrepreneur you can never go back.

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