#STYLE YOUR BIZ™ with John Shegerian, CO-Founder & CEO of SOM™ Sleep


WHAT DOES YOUR MORNING ROUTINE LOOK LIKE?

I wake up at 6am, workout, then prioritize my tasks for the day.


WHAT IS THE BEST PART OF BEING AN ENTREPRENEUR?

Freedom. You get to come in and create and recreate every day. It's my version of being an artist.


WHAT IS THE MOST CHALLENGING PART OF BEING AN ENTREPRENEUR?

Having faith in the process. It is extremely challenging to do the work you know is necessary without being able to see the light at the end of the tunnel. Keep your head down and have faith in your journey - even if you are not sure where the “end” is.

WHAT IS SOMETHING THAT YOU DO FOR YOURSELF EVERYDAY?

Eat clean, exercise, sleep well. Repeat.


WHAT IS THE MOST IMPORTANT THING TO INVEST IN WHEN STARTING A BUSINESS?

Partners. Teaming up with the wrong people will lead to failure more than picking the wrong idea. Be sure to surround yourself with the right people.


WHAT’S YOUR GREATEST MOTIVATION?

I hate losing more than I like winning.


HOW DO YOU STAY FOCUSED/PRODUCTIVE AND MAKE THE BEST OF THE SAME 24 HOURS THAT EVERYONE ELSE HAS?

I stay hyper-focused on the business. That means sacrificing any near-term enjoyment and focusing all of my energy on the business, even if it is to the detriment of my personal life. Focus is key to making the most out of any opportunity.


WHO DO YOU LOOK UP TO/FOLLOW ON SOCIAL MEDIA/USE AS A MENTOR?

Where do I begin?! There is no one person that equals the perfect mentor. I find inspiration from so many leaders across industries - from Bill Gates in philanthropy to Warren Buffett in financial management to Barack Obama in political leadership to Tim Ferris in how to time-hack your life. Take your favorite qualities from those who inspire you and use them to better yourself.

WHAT IS THE BEST PIECE OF BUSINESS ADVICE THAT YOU’VE EVER GOTTEN?

Don’t forget that you’re in the business of making money. You cannot make a difference in the world unless you make a profit because, if you fail, you cannot continue on financially. When you are creating a business with a social bottom line, remember that you need to make money, too. If anyone ever asks you what business you are in, just tell them “you are in the money making business.”


WHAT IS THE BEST BUSINESS ADVICE THAT YOU’VE EVER GIVEN?

The only way stay focused on your vision and brand, is learning to say “no” to all the other distractions that will come your way.

*BONUS*

WHAT DOES NO ONE TELL YOU ABOUT BEING AN ENTREPRENEUR?

You have to be obsessed. You will never be successful as an entrepreneur if you do not love the business you have created. You should go to bed and wake up thinking about it every day because being an entrepreneur is a 24/7 commitment.

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