#STYLE YOUR BIZ™ with Julianne Taylor, Founder of Taylor Burke Home & Julianne Taylor Style


WHAT DOES YOUR MORNING ROUTINE LOOK LIKE?

It’s a fast and furious morning in my home with three kids in elementary school—AND I’m not a morning person! I started a new routine about six months ago where I get up 30 minutes before my kids to drink my coffee and spend time reading scripture and praying for the day’s activities with my husband. Then we wake up the kids together and it’s “go” time!


WHAT IS THE BEST PART OF BEING AN ENTREPRENEUR?

Even on the worst day I still remind myself that I get to earn a living doing something that I absolutely love. Not everyone gets to do that, and it truly is the best part of owning my own company. The flexibility is fantastic as well—if I need to be off for an event at school or vacation with my family, I take it.


WHAT IS THE MOST CHALLENGING PART OF BEING AN ENTREPRENEUR?

The financial stress of running payroll and making sure we have enough capital to do all of the things that we need to grow can be overwhelming sometimes. Every growing business needs an infusion of cash at certain points to get to the next level, and it can be very stressful to navigate these waters. There’s a saying that entrepreneurs will give up a 40 hour work week to work 80 hrs in their own business—this is soooo true!


WHAT IS SOMETHING THAT YOU DO FOR YOURSELF EVERYDAY?

As I mentioned I have quiet time in the morning in His word, which sets the tone for each day. It is sacred time that is just for me.

WHAT IS THE MOST IMPORTANT THING TO INVEST IN WHEN STARTING A BUSINESS?

In the beginning it’s just you—probably you and your dining room table, right??! One of the best things you can do is spend the money on your branding. Most people think of branding as your logo, but the logo actually comes after you do the branding work. Having a clear understanding of the essence of your brand or what I like to call your brand DNA allows you to evaluate business opportunities, customers, marketing, messaging, etc. in a consistent way. This work gives you clarity on who you are and more importantly who you are not. We did the full workshop for the branding on Taylor Burke Home and I’m so glad now that we did. It has allowed me to evaluate opportunities and say no to things that don’t align with our brand DNA.

WHAT’S YOUR GREATEST MOTIVATION?

I’ve had so many conversations with my colleagues these days around the recent suicides of Kate Spade and Anthony Bourdain. We all work so hard to create these successful businesses and fabulous highlight reels on social media…..and for what?!! The thought that these sweet souls felt so empty inside that they ended their lives makes me incredibly sad. There is a higher purpose for all of us, and I believe that my higher purpose is to use my sphere of influence to witness and advance God’s work. His hand is in everything that I do and the decisions that we make as a family. My faith is our true north in my marriage, my life, and my business. Every morning during my quiet time I ask “Lord, what would you have for me today?” Even the smallest words, gestures, and kindness can have a huge impact on the people around you. My business is what I do, but it does not define me. My role as wife and mom is my most important role every day. My pack of humans at the Taylor house are what motivate me the most.

HOW DO YOU STAY FOCUSED/PRODUCTIVE AND MAKE THE BEST OF THE SAME 24 HOURS THAT EVERYONE ELSE HAS?

I’m a night owl by nature, but having children has definitely forced me to be a morning person. A juggling act is required every-single-day! I’ve gotten to a place where I understand that perfection is not attainable. I strive for balance—some days I do a great job with is, and somedays I don’t. BUT I get up everyday with a clean slate.


WHAT IS THE BEST PIECE OF BUSINESS ADVICE THAT YOU’VE EVER GOTTEN?

Some of the best business advice that I’ve received is how to approach business meetings. I’ve learned to approach the meeting from the shoes of the other person. How much information and how I organize the information is different for each meeting. Do they want to look at numbers, is it just a conceptual meeting with drawings, etc.? If it’s a finance person—you better believe he/she wants to see data in the form of numbers! Understanding your audience is important in approaching meetings with other creatives.


WHAT IS THE BEST BUSINESS ADVICE THAT YOU’VE EVER GIVEN?

In the business coaching that I do with other creatives, I tell them to always stay close to the numbers. I’ve watched many a talented creative crash and burn because they couldn’t rub two pennies together. If you can’t make money selling a product, then don’t make it! Run the numbers on EVERYTHING to make sure it’s a smart business decision before you jump off the cliff into the money pit.

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