#STYLE YOUR BIZ with Mindy Penney, CEO of Lindon Group (& my mom!)


WHAT DOES YOUR MORNING ROUTINE LOOK LIKE?

My morning routine has been the same every weekday for almost 20 years. I wake up at 6am, my husband brings me a coffee, I watch 2 x 30 minute shows of spiritual leaders that I follow, I read 30 minutes of the bible and then I work out. For 18 years on Monday, Thursday, Friday I taught a kicking boxing/boot camp class and Tuesday, Wednesday I do some other workout. In the last 2 years, since I invented the Wreck Bag and purchased a Peloton, I work out at home every morning and get an amazing workout that takes half the time! I still teach a class on Mondays.


WHAT IS THE BEST PART OF BEING AN ENTREPRENEUR?

The best part of being an entrepreneur are two-fold for me. One is having control over your time and dictating your own schedule. I had 4 kids in four in a half years and the flexibility of my schedule allowed me to build a business while being a mom. Most entrepreneurs know it doesn’t matter where you are or what time of day it is, it only matters that you know how to get sh** done. In the beginning of the journey, I think most entrepreneurs are juggling many different things at all times, which brings me my second favorite part of being an entrepreneur … problem solving, it’s my passion.


WHAT IS THE MOST CHALLENGING PART OF BEING AN ENTREPRENEUR?

For me, the most challenging part of being an entrepreneur is staying focused on one thing at a time. I think that today most call that ADD, I just think it’s the mind of an entrepreneur. Having many innovative thoughts tends to be the nature of many people but an entrepreneur has the vision, desire and drive to carry them out. Focusing on one idea at a time tends to be a struggle for me which reveals itself in my multiple business genres that I have found myself in!


WHAT IS SOMETHING THAT YOU DO FOR YOURSELF EVERYDAY?

I pray a lot…



WHAT IS THE MOST IMPORTANT THING TO INVEST IN WHEN STARTING A BUSINESS?

Time.


WHAT’S YOUR GREATEST MOTIVATION?

I love business. I love getting up every day knowing that I will face some new challenge. I’m 51 years old and have been in business for 29 years and continue to learn something every day.… I also really like to win!


HOW DO YOU STAY FOCUSED/PRODUCTIVE AND MAKE THE BEST OF THE SAME 24 HOURS THAT EVERYONE ELSE HAS?

The same 24 hours is given to everyone but I’ve figured out how to make my 24 hrs most productive for me… I need 7hrs of sleep, 1hr of exercise and time with God every day. Running ragged (although it happens in spurts to all entrepreneurs) does not equal productivity. Taking care of your mind, body and soul allows for mental clarity and unlimited energy.


WHO DO YOU LOOK UP TO/FOLLOW ON SOCIAL MEDIA/USE AS A MENTOR?

Devyn Penney!


WHAT IS THE BEST PIECE OF BUSINESS ADVICE THAT YOU’VE EVER GOTTEN?

I was blessed to work for my family business at a very young age and I had the pleasure of working under my grandfather (founder), my father and my uncle. Their example of how they treated workers and clients with great and equal respect has been an invaluable lesson for me. But, the advice/requirement that has helped me get through many challenges was their ‘DO IT NOW’ mentality. Don't wait on anything or anyone, don't procrastinate, there is no perfect time.


WHAT IS THE BEST BUSINESS ADVICE THAT YOU’VE EVER GIVEN?

Treat others as you would want to be treated and there is no perfect time…DO IT NOW!


*BONUS*

WHAT DOES NO ONE TELL YOU ABOUT BEING AN ENTREPRENEUR?

Everything is on YOU at all times, the responsibility never shifts, it is all on your shoulders and you are never not at work! Not a job for the faint of heart!

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