Technically, my research began almost 20 years ago, as a teenager working in a women’s retail boutique.

I listened to stories of women’s lives: how climbing the corporate ladder was not for the weak, how their husbands’ affairs affected their self-esteem, how their bodies felt so different after birthing children, and how their female friends

(usually the ones they were shopping with) carried them through the best of times and the worst of times.

It wasn’t until six years ago, when I started my coaching practice, that those observations became data points -

and it wasn’t until four years after that that those data points became real research.

After conducting thousands of anonymous TLD HER: 20 Questions interviews with women around the globe,

I started noticing something: Different women. Different lives. Same patterns.

The ways we learn to be good, useful, independent,

and prepared have a funny way of becoming the systems around which we build our entire lives.

We built these systems for a reason, but eventually, what once helped us navigate our lives can start limiting them.

That’s where my newest work begins.

The Twenty is a tangible way to help you figure out the system you’ve been operating from,

how it shaped the life you built, and whether it still belongs in the one you want next.

You don’t need to burn your whole life down; you just need to know what you’re building from.