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WELCOME

BE H.E.R. — the Heart-Centered Entrepreneurial Revolution

is a 10-week program for women ready to lead their business from the inside out.

Entrepreneurship is no longer just about strategy or hustle—being successful in business is about listening to your inner wisdom, leading with heart, and building from a place of alignment. There is no guidebook to entrepreneurship, and too often, women feel isolated, overwhelmed, and held back by doubt in the process. This program is designed to change that.

MY STORY (the really short version)

At 20 years old, I found myself running two businesses in New York City with no mentors, no community, and no roadmap—just the hustle culture voices of my era telling me to work harder, sleep less, and sacrifice more. By my mid-20s, I was outwardly “successful”—a so-called girlboss living by the #5amclub—but inside, I was burning out until my body literally shut down and forced me to stop. That collapse became the catalyst for change: I walked away from a thriving business, pursued life coaching, and began unraveling the belief systems that told me my worth was in my performance. Along the way, I realized that chasing success alone left me empty, while choosing to be—present, connected, and aligned—was the real revolution.

 

Today, my work is about helping women entrepreneurs break free from the same isolating cycle, redefine success on their own terms, and build the kind of community and fulfillment that hustle culture can never deliver.

THE PROGRAM

10 WOMEN, 10 WEEKS, ONE REVOLUTION

·       Once Weekly 90-minute Group Coaching Sessions (10 total)

·       One Individual 30-minute Coaching Session with Devyn

·       Release Fear, Imposter Syndrome, and Mental Blocks

·       Step into Authentic Visibility with Confidence and Courage

·       Create Sustainable Rhythms that Support your Business and your Well-Being

·       Strengthen your Leadership Skills

·       Reconnect with your Intuition, Learning to Trust Yourself

·       Connect with a Powerful Network of Women

·       Feel Supported long after the Program Ends

·       ...and so much MORE!

Through weekly group coaching, reflective practices, and powerful conversations, you’ll walk away not just with tools to grow your business but with the clarity, confidence, and community to revolutionize the way you lead.

 

This is more than a business program. It’s a heart-centered revolution—

a chance to grow as a woman, a leader, and an entrepreneur.

THE RESULTS

I wish I had seen another model of entrepreneurship earlier—one led from the heart, not just the head. Which is why I created Be Her: The Heart-Centered Entrepreneurial Revolution, because women deserve to build businesses and lives that feel good, without abandoning themselves in the process.

This is more than a program—it’s a circle of ambitious entrepreneurs who are ready to make lasting change; dissolve the mental blocks that keep you stuck, cultivate the wisdom that already lives inside you, and build businesses that don’t just look successful, but feel aligned with who you are at your core. You’ll leave with tools that strengthen your work, practices that nourish your wellness, and a network of women who will be beside you long after these 10 weeks are over. You’ll leave feeling like a badass entrepreneur, not because you sacrificed your life for your business, but because you built a business that supports your life.

THE LOGISTICS

The Program: Begins November 3rd and Ends January 5th

 

10 Women, 10 Weeks: Designed as an intimate 10-week journey. Each cohort is made up of just 10 women, so you’ll have the opportunity to truly connect, be seen, and be supported.

Invest in Yourself: A $350 deposit is due when you sign up as well as an automatic payment of the same amount in the two coming months (for a total of $1,050 to be collected before January 5th, 2026)

 

Group Sessions: We will meet via Zoom every Monday Evening at 6pm EST

(attendance and participation in these meetings are crucial parts of the process)

Individual Sessions: Each member of the group will get a 1:1 session with Devyn

...and will be able to share with the group their findings, their challenges, their successes and be able to ask for feedback and/or support. 

In Between Sessions: Engage in curated, weekly reflections and exercises designed to integrate what you’ve learned into your business and your life. This isn’t just about theory—it’s about action, clarity, and momentum.

Community: All members of the BE HER community will have access to each other (if permitted by all parties) throughout the program and beyond, creating real connections that last a lifetime. 

EXPECTATIONS & CONDUCT

Confidentiality Agreement

This program is designed to be a safe and supportive space for women entrepreneurs. To honor that:

  1. What is shared here, stays here. All personal stories, reflections, and business details discussed in the group are strictly confidential and may not be shared outside the group without explicit permission from the person who shared.

  2. Respect privacy. Screenshots, recordings, or sharing of conversations (verbal, written, or in chat) are not permitted without prior consent.

  3. Trust is essential. Each member commits to upholding the integrity of this space by protecting the confidentiality of fellow participants.

 

Code of Conduct

  1. Respect: Every participant deserves to feel heard, seen, and valued. Listen actively, do not interrupt, and honor diverse perspectives.

  2. Constructive Contribution: Comments and feedback should be supportive, solution-oriented, and encouraging. Criticism should never be personal, but framed to help someone grow.

  3. No Harmful Behavior: Disrespect, harassment, discrimination, or judgmental remarks will not be tolerated.

  4. Inclusivity: We celebrate diversity of backgrounds, experiences, and approaches to entrepreneurship. Each woman’s journey is unique and valid.

  5. Boundaries: Respect others’ time, space, and emotional limits. Share your truth, but also allow room for others.

 

Commitment to Growth

By joining this program, each participant agrees to:

  • Show up fully, with openness and willingness to learn.

  • Engage with honesty and vulnerability, while honoring personal boundaries.

  • Support fellow participants by celebrating their wins and holding space during challenges.

  • Take personal responsibility for applying tools, strategies, and reflections to their own life and business.

 

Program Guidelines

  • Attendance: Weekly sessions are most impactful when attended live. Please notify the group if you cannot attend.

  • Participation: Each member is encouraged to contribute to discussions, but silence is also respected. Share as much or as little as feels right for you.

  • Accountability: Each participant is responsible for following through on personal action steps between sessions.

 

Agreement

By enrolling in BE H.E.R., I acknowledge that I have read, understood, and agreed to this Policy & Code of Conduct. I understand that failure to uphold these standards may result in my removal from the program to protect the group’s integrity.

CONTACT

Contact Devyn directly with any additional, questions or comments you may have. 

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©Devyn Penney Inc. 2019

SITE DESIGNED BY DEVYN PENNEY INC.

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